adidas Supercolor

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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An obvious success that has certainly not disappointed expectations. The adidas SuperColor are an incredible hit, having become an absolute must-have in no time.
Fifty shades of intense, amazing colours, designed to best express your personality and your own style.
A true “SuperStar mania” has recently burst: while walking across a big city, for example, you will see a blaze of colours on fashion victims’ and sneakers lovers’ feet.
Not sold yet?
See for yourself! We have collected the most beautiful photographs from the Instagram profiles of users who bought their fabulous adidas SuperStar, a great many, with lots of creative ideas and interpretations of their beloved sneakers.
We decided to create this album, first of all to thank all of you for choosing AW LAB, and secondly to show how each user expressed its own personality in a shot, making a style choice both in terms of product and photograph.
Let’s not forget Pharrell‘s words in the official video presenting the capsule collection, “Don’t decide your style based on mine or on anyone else’s. What makes us all individuals is that we can choose for ourselves”.
How true.
Here are all the photographs we collected…enjoy the show!!

Schermata 2015-04-15 alle 16.35.15Schermata 2015-04-15 alle 16.35.23Schermata 2015-04-15 alle 16.35.32Schermata 2015-04-15 alle 16.35.39Schermata 2015-04-15 alle 16.35.45Schermata 2015-04-15 alle 16.35.57Schermata 2015-04-15 alle 16.36.04Schermata 2015-04-15 alle 16.36.10Schermata 2015-04-15 alle 16.36.19Schermata 2015-04-15 alle 16.36.31Schermata 2015-04-15 alle 16.36.38Schermata 2015-04-15 alle 16.36.44adidas supercolor tribute

Supremebeing Tees Spring Summer 2015
Slip on mania