Available from 18 January 2018: PUMA Muse....
Sneaker of the week: adidas Superstar
The big day has arrived, the official debut, or rather re-debut, of the iconic adidas Superstar back for the whole of 2015.
All the way back in 1969 when they were launched, these adidas sneakers instantly caught the eye of certain NBA players thanks to some of their characteristic features which have gone on to make them super-famous.
Full leather upper, non-marking outsole, lightweight, comfortable and high-performance thanks to their ‘SOFTPROTECT’ padding which protects the Achilles heel, herringbone-pattern outsole for grip and finally protective rubber toe-piece to absorb any impact.
A simple design which hides remarkable technology and complexity.
And all the elements which made it an immediate hit on the basketball scene.
But of course, other than the classic 3-stripes there is also the rubber round-toe reminiscent of a sea-shell, so much so that in the States they are also called “shell shoes”.
The step from the b-ball court to the high street is small, over the years they have become a fashion phenomenon, particularly within hip hop culture, and through rap groups such as Run-D.M.C.
This is the start of a year devoted to the Superstar, the sneaker which has gone from its roots as a sports shoe to become a streetwear must-have.
AW LAB wouldn ’t be without them, you ’ll find them here:
Don ’t let them get away!!
Stay tuned… and see you next week!