Air Max Day 26.03

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Today we celebrate a very important anniversary for the true sneaker-addicted: the 27th birthday of the legendary Air Max.
On March 26, 1987, the shoe that would revolutionise the sneaker culture and history of the brand was launched on the market and from then on there was no stopping it.

Nike Air Max trainers were the first ever to have a large air cushion placed on the heel visible on the side of the midsole.
This model, the brainchild of Mark Parker and Tinker Hatfield was a veritable revolution thanks to a very apt design and to the visible Air unit, making the very first white and red model even more eye-catching.

From 1987 onwards, many variations of the Air Max have been proposed, and all subsequent models have always had one unchanging constant, the always visible air bubble.

Air Max 1

In 1991, the Air Max 180 took shape, a running shoe that featured 180-degree cushioning visible in the midsole.

The 1993 model, the Air Max 93, was the first to have the fully visible heel air insert, on the back of the shoe as well as the sides.
In 1995 the AM95 stepped out and for the first time the air unit was visible on the sole.

Air Max 95

In 1997, Nike proposed an absolutely legendary model, known by many as the “Silver”, the AM97 was the very first model which used a single cushion of air over the entire shoe.

Air Max 97

Over the years the Air system has undergone many changes, in fact you can find more models apart from the air bubble such as the Tube Air: consisting of small circles in the midsole of the shoe; the Total Air: a cushion extending to the entire sole of the shoe; the Tuned Air: a system of individual pods tuned for different areas of the foot; and finally there is the Zoom Air, with the air insert visible from the bottom of the low profile shoe.

Happy Birthday Air Max!

Here you can find all the models on AW LAB.

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