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AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Important news, AW LAB is the official sponsor for Iride Fixed! Bicycle-lovers, when you discover the fantastic world of IRD you won’t be able to do without it.
Let’s start from the beginning.
Iride Fixed is now a movement: first founded as a small independent store in 2009 in Modena its expansion took place gradually until it established its own  racing team.
A genuine love and passion for bicycles, in particular for fixed-gear, single speed and coaster brake bicycles.
Every IRD design is elegant and simple, every creation must be unique and mirror the personality of its rider.
In recent years Iride has truly been bringing people together , around a shared idea or a lifestyle, a result also of the growth of the bike as an alternative way of getting around that is taking place in all our towns and cities.
At this point, the next step was to finish off the project with a genuine racing team. So two years ago the IRIDE DEMODE came to be born.

Iride Modena Corse AW LABIride Modena Corse AW LAB
This is certainly the performance side of things, in which IRIDE gives backing to the Meo Venturelli sports association and its members in order to compete in criteriums across Europe and the USA.
They take place on a  city circuit of around 2km which the cyclists go round about 25 times. High average speeds of 48km/h, for a total time of about 40 minutes.
Strictly for fixed-gear bicycles with no brakes. Every race gathers thousands of spectators: bike enthusiasts, young and old alike, families and children.
Curious?
Here are the dates, so you can follow the team:
RED HOOK CRITERIUM BROOKLYN
New York March
GIJÒN CRITERIUM
Gijòn May
RED HOOK CRITERIUM BROOKLYN
New York June (Tbc)
LONDON NOCTURNE
London June
RED HOOK CRITERIUM BARCELONA
Barcelona August
RED HOOK CRITERIUM MILANO
Milan October
BERLIN FIXED DAYS
Berlin (Tbd)
AMSTERDAM SUPERCRIT
Amsterdam (Tbd)

But what is a criterium?
Born in San Francisco within the bike messengers’ community, it’s a pedalling method now chosen by more and more people every day, in Italy too. Aesthetically pleasing, creative, independent and simple. IRDModena believed in this idea from the word go.
What we are certainly seeing is a different approach, an alternative idea of cycling, a way of sharing and communicating creatively that  AW LAB fell for instantly.

Follow us…you won’t be disappointed!!

 

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