AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Always on the lookout for new trends, we at AW LAB will meet up with you on the street and in the most important squares in Italy.

Along with a team of stylists, photographers and professionals, we will be setting out from Turin on 22nd April for a tour of Italy with our “Style VAN” loaded with garments from our collection and combing the Beautiful Country in search of the most original “street style”, so you will have the ability to mix your look with AW LAB’s products.

Five cities will be involved in a tour that is going to last more than two weeks: we will be starting in Turin on 22nd and 23rd April. Next it will be Florence’s turn on 3rd and 4th May. The tour will reach Rome (5th to 7th May), Naples (8th and 9th May) and finish in Milan on 11th and 12th of May.

The most original street style will be rewarded with a discount coupon that can be used in the stores participating in AW LAB ON TOUR:

TURIN – piazza Castello 85
FLORENCE – via Calzaiuoli 39/R – piazza Stazione 44/45
ROME – via del Corso 98/A,
NAPLES – via Luca Giordano 55/57 – via Carducci 31
MILAN – corso Buenos Aires 31

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AW LAB Tour Turin