Available from 18 January 2018: PUMA Muse....
It’s written adicolor, it’s pronounced colour,...
They will be available from 18 January 2018 on...
Reptile print is an evergreen that can punch up any outfit and it’s the recurring theme of our Sugar Shock […]
Absolutely timeless…we are talking about the now legendary adidas ZX Flux. There are lots of news so let’s proceed one […]
The collaboration between AW LAB and Diadora continues and we can say that the results are absolutely fantastic. Today we will discover […]
le coq sportif Flower Power for AW LAB The Paris-based brand’s Rideclassy project , developed exclusively for AW LAB, continues. After the Tropical and Liberty Art […]
AW LAB by Superga: exclusive capsule collection The collaboration between AW LAB and Superga is back again for this spring summer 2015, so three […]
You’re dreaming of a tropical paradise made of ocean and luxuriant green plants? The dream is served, with the wonderful […]
A huge success for the Puma Soft pack that nominated the beautiful Chiara Nasti as its ambassador. With her creative […]
A brand new all-women’s arrival, Puma has designed a new exclusive collection interpreted by the beautiful blogger Chiara Nasti. This […]
le coq sportif Liberty Art Fabrics pack for AW LAB The RideClassy collection grows richer, with three new styles designed by le […]
Vans exclusive slip on for AW LAB Today we have some wonderful surprises for you. A series of legendary slip-on Vans […]
Finally available online and in store, the first three marvellous styles of the RideClassy pack by le coq sportif. This spring […]
This time our sneaker of the week is the beautiful Nike Air Max Thea. Let’s find out together. The Nike Thea belong to the Air […]
adidas and AW LAB never stop, so here they are again with some very interesting new products for the Autumn-Winter […]
Who hasn’t worn a pair of legendary Asics Mexico 66 at least once in their lifetime?
In our opinion, this […]
Remember the three fabulous Classic&AWLAB events that were held in the stores in Milan, Turin and Salerno to celebrate the iconic Vans sneakers? Well, […]
Diadora MI basket camouflage, exclusive to AW LAB. As a brand, Diadora products have always been connected to the world […]
Sneaker of the week We’ve reached the last leg of our tour of the splendid sneakers that have been chosen […]
Finally we have the first co-branding project between two leading Italian brands on the sports, lifestyle scene: we’re talking about […]
asics has created a very, very apt pack for the Spring Summer 2014. Let’s discover the “CMYK” Pack that will […]
Sneakers Of The Week Today we continue our journey to discover the models of the truly amazing Spring Break Collection, […]
Sneakers Of The Week We have concluded the fabulous approach taken by adidas in collaboration with Vanity Fair and AW […]
Floral is a must have for spring and summer 2014 and everyone knows it. All the biggest brands have made […]
After the success of the Gold Collection with the rock chic feel, now it is time for the Romantic Collection, […]
For these holidays 2013, New Era and AW LAB have created an original proposal: an exclusive 6 T-shirts pack. Revisited […]
PUMA and AW LAB yesterday celebrated in Milan with the King of Rap the success of the new Future Trinomic […]
To all those who have purchased the PUMA Limited Edition from Marracash exclusive to AW LAB: we’ll see you tomorrow […]
In 1908, when M. Converse decided to set up his shoe company in Malden, Massachusetts, something in the world of […]
The new Future Trinomic Slipstream Lite from PUMA is the sneaker selected by the King of Rap for a special […]
From a family-owned company in Buffalo, New York, New Era has become an internationally renowned brand. In addition to being […]