Nike Roshe Two release This sneaker has been a...
Vuelve otro gran clásico de la casa Jordan:...
Another icon of the Jordan family is back: the...
Absolutely timeless…we are talking about the now legendary adidas ZX Flux. There are lots of news so let’s proceed one […]
The collaboration between AW LAB and Diadora continues and we can say that the results are absolutely fantastic. Today we will discover […]
le coq sportif Flower Power for AW LAB The Paris-based brand’s Rideclassy project , developed exclusively for AW LAB, continues. After the Tropical and Liberty Art […]
AW LAB by Superga: exclusive capsule collection The collaboration between AW LAB and Superga is back again for this spring summer 2015, so three […]
You’re dreaming of a tropical paradise made of ocean and luxuriant green plants? The dream is served, with the wonderful […]
A huge success for the Puma Soft pack that nominated the beautiful Chiara Nasti as its ambassador. With her creative […]
A brand new all-women’s arrival, Puma has designed a new exclusive collection interpreted by the beautiful blogger Chiara Nasti. This […]
le coq sportif Liberty Art Fabrics pack for AW LAB The RideClassy collection grows richer, with three new styles designed by le […]
Vans exclusive slip on for AW LAB Today we have some wonderful surprises for you. A series of legendary slip-on Vans […]
Finally available online and in store, the first three marvellous styles of the RideClassy pack by le coq sportif. This spring […]
This time our sneaker of the week is the beautiful Nike Air Max Thea. Let’s find out together. The Nike Thea belong to the Air […]
adidas and AW LAB never stop, so here they are again with some very interesting new products for the Autumn-Winter […]
Who hasn’t worn a pair of legendary Asics Mexico 66 at least once in their lifetime?
In our opinion, this […]
Remember the three fabulous Classic&AWLAB events that were held in the stores in Milan, Turin and Salerno to celebrate the iconic Vans sneakers? Well, […]
Diadora MI basket camouflage, exclusive to AW LAB. As a brand, Diadora products have always been connected to the world […]
Sneaker of the week We’ve reached the last leg of our tour of the splendid sneakers that have been chosen […]
Finally we have the first co-branding project between two leading Italian brands on the sports, lifestyle scene: we’re talking about […]
asics has created a very, very apt pack for the Spring Summer 2014. Let’s discover the “CMYK” Pack that will […]
Sneakers Of The Week Today we continue our journey to discover the models of the truly amazing Spring Break Collection, […]
Sneakers Of The Week We have concluded the fabulous approach taken by adidas in collaboration with Vanity Fair and AW […]
Floral is a must have for spring and summer 2014 and everyone knows it. All the biggest brands have made […]
After the success of the Gold Collection with the rock chic feel, now it is time for the Romantic Collection, […]
For these holidays 2013, New Era and AW LAB have created an original proposal: an exclusive 6 T-shirts pack. Revisited […]
PUMA and AW LAB yesterday celebrated in Milan with the King of Rap the success of the new Future Trinomic […]
To all those who have purchased the PUMA Limited Edition from Marracash exclusive to AW LAB: we’ll see you tomorrow […]
In 1908, when M. Converse decided to set up his shoe company in Malden, Massachusetts, something in the world of […]
The new Future Trinomic Slipstream Lite from PUMA is the sneaker selected by the King of Rap for a special […]
From a family-owned company in Buffalo, New York, New Era has become an internationally renowned brand. In addition to being […]