Herschel

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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The Herschel brand gives the impression of having been on the market for a long time, yet it took its first steps less than ten years ago, in 2009.

Since its establishment, Herschel backpacks have grown exponentially, becoming street style icons worn by everyone: from students to fashion aware workers.

Herschel proposes backpacks and bags with a retro vibe, designed for those who are fully immersed in the 21st century, with an eye to a nostalgic style. The aesthetic clings to the past, but the details are targeted for a modern consumer.

Indeed, the iconic and most classic model, the Little America boasts super vintage faux leather straps which actually hide a magnetic closure. Plus, the shoulder straps are padded and there is an interior laptop sleeve and a rubber opening on the side for earpieces or headphones.

Herschel backpacks are perfect for any outfit and any use, they are suitable for the office or for a walk outdoor and they accompany you every where with style.

Come check them out on en.aw-lab.com and in the AW LAB stores.

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