new era

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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New Era is the indisputable leader of the headwear industry;
they boast a yearly production of over 35 million items.
Established in 1920, for many years they have been exclusively manufacturing and providing the official baseball caps of all Major League’s teams.
But it goes beyond that, since their production also extends to minor leagues, over 200 US colleges and universities and various partners such as NHL and NBA.
Since 2012 New Era’s roster has also included the Nation Football League.

What to say? Such a great team of partners.
New Era’s caps rapidly gained a cult status and during the years they’ve become part of the Hip-Hop and Rock culture; indispensable accessories for a credible street style.
The hippest model is indubitably the 59FIFTY, the company’s flagship model, in and out of the diamond.
In our online store you’ll be able to find the right cap for you in our wide range of models.
These are some of them.
Latest arrivals:
New Era 59FIFTY NY Yankees Satin Snake: 59FIFTY® with snakeskin effect and NY Yankees logo
Here it is:

new era 59fifty ny yankees satin snake

If you’re into a less bold look and are looking for a winter hat, here’s the black and grey New Era 59FIFTY NY Yankees Streamliner


NY 59FIFTY Fitted with flat brim and embroidered team logo.
Fabric: 80% acrylic, 20% wool.
You can find it here:


For those who cannot cope without colour: New Era 59FIFTY League Basic cap with flat brim, embroidered team logo. Fabric 100% polyester – fluorescent yellow.
It can be found here:


Not only 59FIFTY, so here’s a special New Era 9FIFTY Reptvize NY characterised by its sublimation animal pattern visor and embroidered team logo. Flat brim. Adjustable cap. Fabric: 100% cotton. Base colour: dark blue.
Here it is:


Not bad right?
This is the link to our shop where you can find all the currently available products: New Era Collection
Enjoy your shopping!!!

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