Available from 18 January 2018: PUMA Muse....
The new trends for the spring summer are numerous, indeed, yet one catches the eye, the Japan Style.
Japanese prints and Asian-inspired designs are slowly catching on, also thanks to heavy weights like adidas and Rita Ora.
Let’s take a closer look at what we’ll find in springtime streetstyle.
As we were saying, the partnership between adidas Originals and fashion icon Rita Ora has produced a capsule collection that boasts graphics fully inspired by the kimonos of Japanese geishas.
And that’s not all. Besides the graphics, hence the more artistic side, the collection includes items with a clear Asian cut, and an actual kimono.
Wonderful proposals are coming also from non-sports low-cost brands.
Jackets, bomber jackets, and dust coats will be must-have items for the new season, and they bring back with them the floral print trend, with delicate drawings and paintings on neutral backgrounds like nude and cream.
Hinted, stylized flowers vividly recall Asian art. Indeed, they seem to make a direct reference to Japanese blossoming cherry trees.
In short, this new trend is about to become all the rage and at AW LAB we want to be no disappointment.
Coming soon to our online store, not one but two casual wear packs designed to be absolutely cool for the upcoming season.