Obey Clothing ss15

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Obey Clothing new now
New exciting arrivals in our stores. Today we are going to introduce you to a new brand with an authentic street style touch: Obey.
This casual wear brand was created in 2001 by American artist Shepard Fairey, starting with just an ordinary sticker. Over time, Obey has developed to be one of the most successful street art phenomena and one of the most innovative clothing brands.
Today, Obey Clothing is a real iconic label in the skate punk and hip-hop world, thanks to its recognizable style.
A strong philosophy is at the basis of Obey entire production, the cornerstone message being expressed by the motto “Do It Yourself” , encouraging people to be themselves and dis-“Obey the rules”. A provocative statement hidden under the brand name: “obey”.
T-shirts are often turned into real canvas on which to express ideas, bold colours, ironic messages and fun prints, this is the basic recipe for Obey.
Trying is believing, check out here the T-shirts available on our online store.
Obey Til The End Tee: Obey Til The End men’s crew neck T-shirt in solid colour with front print. Composition: 100% cotton.
Here it is:

Obey Til The End Tee
Obey Go Campaign Tee: crew neck T-shirt in solid colour with front print. It is part of the Awareness collection by Obey, Shepard Fairey’s charity program
Here it is:

Obey Go Campaign Tee
Obey Handcuffs Tee: Obey Handcuffs men’s crew neck T-shirt in solid colour with front print
Here it is:

Obey Handcuffs Tee
Obey Poster Pole Photo Tee: crew neck T-shirt in solid colour with front print.
Here it is:

T-shirt Obey Poster Pole Photo


Caps are, by far, one of the brand most appreciated accessory  items: classic solid colour with Obey print at the front.
Check them out in two colour versions: black and red.
Here they are:
Obey The City Snapback

Obey The City Snapback