PUMA Muse

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Available from 18 January 2018: PUMA Muse. Let’s check it out in preview with its extraordinary testimonial!

A woman, full of style and personality, whose success and talent have been acknowledged by the world artistic community. We can indeed say she is one of the most “influential” women on the planet, where influence is the ability to inspire the women who follow her, promoting the values of the LGBT community. Her name is Cara Delevingne: here is the ambassador for PUMA for the DO YOU campaign, celebrating women, their strength, their being themselves in any situation, with determination and punch.

PUMA Muse, the novelty of the brand that has Cara’s sweet yet punchy face, will be available online on aw-lab.com and in-store from 18 January 2018. Here they are, worn by the fashion model and actress Cara Delevingne, the perfect ambassador of women empowerment , the new PUMA Muse: in neoprene and satin, the perfect accessory to be trendy and contemporary.

PUMA Muse

PUMA Muse

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