Palladium AW LAB

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Palladium is a brand with a long and fascinating history. Founded in 1920, it has been capable of reinventing itself when needed. From its beginnings Palladium was specialising in the blooming sector of aviation tyre industry. After many successful years and World War II the request for those tyres inevitably dropped, so the company decided to use its know-how on rubber materials and canvas fabrics to start manufacturing really tough shoes. That led to a succession of achievements and new proposals; many models have contributed to increasing the brand’s fame throughout the years, including: “Pallabrousse” (1950), “Pallatennis”, “Pallabasket” (1960) and finally the notorious “Pampa” (1990) available in a myriad of colours. Palladium’s design is very simple, clean-cut and basic lines that leave plenty of room to resilient and highly practical materials. Indubitably they have always been appreciated by excursion and tracking enthusiasts, but, as any successful product, also the fashion world started turning their attention towards them.  Lately, the brand has been introducing new lines that still remain faithful to their origins, reinterpretations that do not betray the intrinsic nature of this iconic shoe. Come and find out here all the models in our online store, choose among Pampa and Pallabrouse and don’t miss their new surprises, such as the super trendy Baggy version.

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