AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Pitti Immagine Uomo has just ended, perfectly setting the ideas and trends for the next winter season, as usual.
Meet a man that shows great attention to details, choice of materials and accessories.
A modern man who indulges in his quirks, who loves premium quality and dares with some unexpected flicks.
The fusion of sports details and new technologies will boss the show and set the rules for a statement-making streetstyle look.
There will be no short of backpacks and sneakers as well as headphones and earphones which, besides serving their purpose, will finish off a distinctive street look.

All these trends are perfectly summarised by the extraordinary project presented by adidas in Florence. Let’s take a closer look, shall we?

adidas launched a new collection in partnership with fashion designer Yosuke Aizawa, the force behind the Japanese menswear brand White Mountaineering.
The adidas Originals by White Mountaineering men’s collection was presented with a spectacular show at the Leopolda station.
adidas Originals by White Mountaineering proposals take a highly innovative approach that perfectly combines tradition and technical materials, design and functionality.
Apparels and accessories with adidas signature 3-Stripes transforming into a new V-shaped pattern.




And that’s not all: instead of a traditional fashion show, here’s a presentation, or even better a performance with male and female models walking the runway to the centre of the room where they stand with luminous “triangles” coming down from above to wrap each figure. The outcome is an unbelievable optical effect that conveys the message of the collection: modernity and tradition.
A delight for the eye, no doubt about it!
Here’s the video: