Puma Soft Pack

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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A brand new all-women’s arrival, Puma has designed a new exclusive collection interpreted by the beautiful blogger Chiara Nasti. This pack, that we are about to discover together, will be available in our AW LAB stores and, of course, on our italian and spanish online shop.
A capsule collection with a sporty touch, young, sizzling and super trendy. It is perfect for working out but also to create cool outfits to fit any lifestyle or occasion.
Casual wear, accessories and sneakers designed for very fashionable women, thanks to the special marble print that delivers a soft touch and to the choice of super delicate pastel colours such as sky-blue, baby-blue, white and yellow.
Chiara Nasti, a strong ambassador for this AW LAB exclusive Soft Pack by PUMA, has reinterpreted some items like the Windbreaker in technical fabric and the brand new Carson sneaker.

Soft Pack PUMA jacket


Leggings with an allover marble print, a pair of running shorts with the same print, a white tank top with yellow details and an orange top with front print.

leggings Soft Pack PUMAShorts Soft Pack PUMA

Soft Pack PUMA TopSoft Pack PUMA top

The accessories include a shopper bag and a super comfy gym bag, beautiful and functional.

Soft Pack PUMA bag
Soft Pack PUMA bag
Last but not least, three different styles of sneakers:
Puma R698: retro running sneakers directly from the 1990s archives.

R698 Soft Pack PUMA

Puma Carson: women’s shoe with AirMesh upper for excellent breathability. Anti-microbial sockliner for exceptional comfort. Lightweight injection moulded EVA midsole. EverRide inflated rubber outsole for extra cushioning. EverTrack technology offers abrasion-resistant rubber.

Soft Pack PUMA Carson

Puma Trinomic XT2 Plus: an old acquaintance of ours, beloved for its design and amazing performances thanks to the innovative cushioning technology with Trinomic hexagons.

Soft Pack PUMA Trinomic XT2

All the items of the new Soft Pack by PUMA for AW LAB will be available in AW LAB stores and on aw-lab.com from April, 16th.
Stay Tuned!!!

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