PUMA-IGNITE-XT-AW-LAB

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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The new autumn winter 2015 Training by Puma collection is here! And with it a phenomenal campaign, the legendary Train for Faster part of the now popular Forever Faster.
As usual, there will be no short of exceptional testimonials coming along with Puma… are you curious to know who they are?
Said and done!
Let’s start in grand style with the world’s fastest man: Usain Bolt, followed by Argentinian striker  Sergio Agüero, the entire Arsenal Football Club team and the boxers of the Cuban Boxing Federation.

Puma IGNITE - AW LAB

Puma IGNITE - AW LAB

Puma IGNITE - AW LAB

Puma IGNITE - AW LAB

Puma IGNITE - AW LAB

The athletes are portrayed in different moments of their daily training to show the motivation and strategy that drive each of them to improve their performance.
The philosophy behind the new collection is that training should not be ‘work out’, but rather ‘energy in’ to improve your goals, increase your self-confidence and get faster and stronger. No compromise.
The training collection is designed specifically for hi-intensive exercise to allow those wearing it to get the maximum in terms of energy and motivation out of each training session.

The new pack includes a true gem, the IGNITE XT. The new training shoe with innovative IGNITE FOAM, which maximises energy return providing additional support to the foot for side-to-side and dynamic movements, enhancing the performance tremendously and making it perfect and most effective for high-intensive workouts.

This incredible integrated campaign could not but feature an exceptional testimonial, PUMA’s global ambassador, the beautiful Rihanna.

RIHANNA for PUMA - AW LAB

The IGNITE XT is of course available in AW LAB stores and on aw-lab.com.

Nike ROshe One Knit Jacquard - AW LAB
adidas-Tubular-AW-LAB