AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Diadora starts 2018 with a wish to celebrate the provocative and competitive spirit of today’s generation.

The protagonists of the new Defiance campaign are youngsters competing against one another in a multisport parkour challenge on city streets. Two crews will engage in a series of street battles that embody the spirit of endurance that today’s young people yearn for.

This campaign hinges on the values of passion, authenticity and audacity and the brand has charged three young influencers with the task of representing those values: IAMDDB (@iamddb), 21-year-old British singer and producer, Rkomi (@rkomimirko), 23-year-old Italian rapper and Joan Thiele (@joanthiele), 25-year-old Italian singer and globetrotter.

With this campaign diadora Sportswear celebrates past victories and future dreams, giving AW LAB some exclusive styles. At AW LAB you will find two metallic diadora Game Low you will not be able to find anywhere else.

We wish to join diadora in celebrating past icons coming back with a modern take.

Past and future meet.

Come check out the collection on en.aw-lab.com and in the AW LAB stores.