AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Sock-like sneakers, typical of the sportswear world, have become a bit of a trend on high fashion catwalks in recent months.

On this trend, Puma launches the Tsugi Jun, designed for free time and dedicated to dynamic girls always running around between the office, gym and home.

Tsugi means “next” in Japanese and is was not a random name choice. The Tsugi Jun are the new generation of sneakers, bringing together traditional elements and innovative details. What is special about these shoes is their adjustable lacing system that allows you to find the ultimate fit.

In the launch campaign, they are worn by top model and actress Cara Delevingne, a cool hunter par excellence, who has been dictating the trend on Social Media with her super fashionable looks.  Cara’s casual and glam attitude perfectly embodies Puma’s #DoYou mantra which urges women to live every day with full confidence in themselves.

The Puma Tsugi Jun will be available from today on en.aw-lab.com and in the AW LAB stores in two versions: total pink or black with pink accents, for comfortable and on-trend outfits.