Available from 18 January 2018: PUMA Muse....
British Style, Japanese inspired
AW LAB expands its range bringing a really interesting brand on board: Superdry. Let’s have a look.
SuperDry is a very unique British brand, which unites diverse influences ranging from Japanese graphic design to American vintage style without losing the values of traditional English tailoring.
The result? Well, a unique urban style, with attention to detail and quite over the top without losing the quality of the product.
Superdry came to life after a journey to Japan by one of the founding members: James Holder. Japanese ideograms and writing now appear on T-shirts, jackets, pants that however, maintain features and cuts reminiscent of bygone eras.
College style sweatshirts, T-shirts with a retro flavour, leather jackets and jeans torn ad hoc for a worn look; here’s an example of what you can find in the Superdry collection at AW LAB.
In short, this is really fabulous news for AW LAB that cannot allow brands like this to slip through our fingers.
This brand, besides winning over the hearts of children around the world, has also managed to win over numerous celebrities such as Leonardo DiCaprio, David Beckham and Zac Efron. Not bad, really!