AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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A fabulous innovation, yes, you’ve understood perfectly…  Supreme Being is coming to the AW LAB stores and obviously, you will also be able to find it in our online shop.
Let’s get to know this brand which over the years has developed a rather unconventional and “easy to wear” style.
SupremeBeing was born in 1999 by four friends in Cambridge.
A passion for graphics, art and street style had brought the four together and accompanied them on this fantastic adventure.
A mix between street style and casual for an unconventional and unique look.
It’s no coincidence that this now famous brand has the name SupremeBeing.
Uniqueness and superiority, everyone is special and has a unique and superior value, that’s the philosophy of the brand.

Supreme Being “easy to wear”


T-shirts, sweatshirts, trousers, sneakers, a vast selection which meets the needs of everyone, both male and female, all of this while following a unique mission, i.e. that of combining different styles to create an exceptional look.
AW LAB couldn’t let a brand like this get away, and that’s why we are able to offer a wide range of products.
Let’s have a look.
We can find easy to wear hoodies with a print on the front in different colours such as black, grey and red. The same goes for the t-shirts.
One of the most popular is the “Iconoclast”


The two variations of Sunrah are amazing, with the lion print on the front and the LiupaardCrew sweatshirt with an impressive leopard print in black on a light background.

A new entry which can hold its head high for sure!
Welcome to Supreme Being!