adidas Originals adicolor

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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It’s written adicolor, it’s pronounced colour, colour, colour! A comeback in grand style by adidas Originals, on and in AW LAB stores!

Official release on 18 January 2018. What are we celebrating? Adicolor’s plunge into colour of course!

A cult of the 1970s is back, more alive than ever, screaming to new generations, especially Millennials: Don’t be serious!

4 colourways – Bluebird, Fairway Green, Scarlett Red and Sun Yellow – 4 ways of being, the guarantee of  adidas Originals fabrics, in one word: #adicolor!

adidas Originals adicolor

Born in 1983 in super white mood, they came back in fashion with the new release in 2006 in a tribute to color block. The new colourways are a self-citation of the brand not only to recall its passion for innovation but also to celebrate the past and the icons that made it so successful.

The #adicolor P/E 2018 collection goes back to adidas’ treasured silhouette with a modern take on the models, while still maintaining its wearability and innovative fabrics.


adidas Originals adicolor

adidas Originals adicolor

Photographed by Charlie Engman and recorded in video by the director David Lane, the models you see in this post have produced irreverent moments, a humorous, easy and captivating atmosphere linking the past to the present with an eye to the future.

This is the world of adidas Originals. This is #adicolor!

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