PUMA Archive Lite

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Last night saw the start of the first LIVE show of the seventh season of X Factor sponsored by PUMA!
PUMA has created the special #XF7CONPUMA contest, which gives all fans the opportunity to breathe in the atmosphere of the television and music event of the year live and to spend a day in the spotlight as a star.

All those who purchase the Archive Lite Suede in AW LAB stores and online at aw-lab.com will be entitled to take part in the draw for unique prizes: 2 Exclusive tickets, including a special treatment for the winners, and 6 Premium tickets to watch the final on 6th December and 100 limited edition PUMA X Factor T-shirts.

Taking part is easy: after you have purchased your sneakers, simply connect to the PUMA Facebook page, answer two simple questions, one about PUMA and the other about X Factor and wait for the draw on 30th November to find out the names of the winners. Enjoy the show in the front row while connected to our Facebook page and our blog to discover exclusive content, videos, blog posts and browse the unpublished photos of the live show and the rehearsals from Thursday.

Here’s what the contestants wore during last night’s live show: PUMA, of course!

XFactor7 con PUMA

XFactor7 con PUMA

XFactor7 con PUMA


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