Alternative and underground: These are the key elements of a brand created by the Van Doren brothers in 1966. James and Paul Van Doren, Gordon Lee and Serge Delia created the first shoe designed exclusively for the skateboard, making it practical and dynamic. The company was called the Van Doren Rubber Company and produced canvas footwear destined to become, over the years, an icon of Californian Lifestyle but especially the emblem of skateboarding globally. Reinventing the legendary models in their collections, with constantly different versions, Vans is still the skate shoe par excellence thanks to some key features such as maximum adherence to the foot and the guaranteed protection and resistance, provided by the reinforcements in the heel area. Over the years, the Vans models have multiplied but certainly the iconic product par excellence is the fabulous laceless slip-on shoe produced in an almost infinite number of variants. The simplicity of these shoes is a strength because it makes them compatible with virtually any type of outfit. Over the years, the production of the brand has been extended to also offer sportswear and casual wear. More than simply a brand, Vans has become a state of being.