AF1 40th Anniversary
Hit The Lab

Authenticity, personality, determination. As well as a unique and timeless design, that of the Air Force 1, that brings together Nike and AW LAB to celebrate 40 years of history by claiming its origins and authenticity. It' s a journey made of courage, motivation and perseverance parallel to that of an artistic discipline - dance - and a special group of dancers and interpreters of contemporary beauty.

FORCE OF THE BEAT

Thus begins the story shared with our community: we are looking for the intersection point of the performances of those who do not stop, choosing movement as their lifestyle. On the one hand, the experience and words of dancers Giulia Stabile, Natalia Palomares, Red and Carolina De Almeida. On the other the iconic representation of a shoe that is action, rhythm, movement, speed.

Together with our athletes we explored dance as a form of expression and communication through the body. Dance is this and much more. For Giulia, dance has the power to let her open up to the world, to accompany her in the discovery of her own emotions and to share them with others. Natalia, through her own personal journey, has found in dance the tool to reclaim a space for herself and pursue her dreams. Red dances to express her deepest self, translating what she likes to call her "mental journeys" into performance. Carolina told us that for her, dance is a language, with which she has chosen to express herself instead of words, which often end up creating misunderstandings.