AW LAB is the Led by Her lifestyle destination with a commitment to inclusivity and the joy of free self-expression. AW LAB wants its consumers to have a welcoming experience and to feel free to play with their own style, which is why our motto is Play with style.

AW LAB offers a wide range of sneakers, clothing and accessories from the most popular  brands like Nike, Jordan, adidas, Converse, Puma and New Balance.
AW LAB also has its own in-house brand, VRL, dedicated to both genders and with a lifestyle approach inspired by the trends of the season.


At AW LAB stores, our consumers are at the top of our minds. To enhance our customer's experience, in 2023 we launched a new project to elevate the look and feel of our stores. The new store concept embraces a "led by her" approach for a gender-neutral space, where everyone feels comfortable. A modern look for an improved shopping experience, where our store staff will guide you with passion and positivity through our wide range of on-trend sneakers, apparel, and accessories.


Founded in 1997 with the first Athletes World store, AW LAB is part of the Bata Group, which includes about 5.800 stores in more than 70 countries. Today, AW LAB's distinctive blue sign sits over more 260 stores across Italy, Spain and Portugal.