AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
Shop Online

diadora N9000 New Icon

At the beginning of the year, diadora launched this legendary shoe which has made its powerful comeback on the streetwear scene.

With its 25 years , this sneaker has always been alongside major sport champions.

Its story began with Sebastian Coe, a British athlete who won the 1500 metres gold medal at the Moscow Olympic Games in 1980 and was able to repeat the success in Los Angeles in 1984. As if this weren’t enough, he also won the 800 metres silver medal in both editions of the olympics, all with a fabulous pair of N9000 at his feet.

diadora designed this shoe to meet specific technical needs to integrate stability and cushioning. All of this is still there of course, even after the recent restyling which interested the aesthetics, making the shoe more contemporary and absolutely more cool.

It’s truly a comeback in grand style, no doubt about it.

Soon you’ll find on our online store the men’s and women’s range, just stay tuned and find your favourite N9000.