AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Behind every champion there is a story to be told, that which led him to his success, through rough roads, often paved with problems and broken dreams. That is the case of Cristiano Ronaldo, the most celebrated footballer of modern times, five-time FIFA player of the year and a sex symbol.

From the streets of Madeira island, CR7 – the champion’s code name – has become a legend of football and of sportswear, of which he is often testimonial. They say back then he only had two pairs of shoes: one for school, the other, his favourite, full of holes, for his endless football matches.

The legend – and there are so many on the champion – also tells how his mother would constantly cobble his shoes to cover the holes with patches, a constant, painstaking work that ensured the champion the career he has had so far, filled with success, accomplishments and dreams come true.

 

 

 

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Nike took it upon itself to crystallize that dream, launching the new Nike Air Force 1 CR7 to celebrate the champion: available in the AW LAB stores of Milan in via Torino, Rome in Via del Corso, Madrid Fuencarral and Barcelona Portal de l’Àngel, they are the perfect representation of Cristiano Ronaldo’s story.

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The Nike swoosh is gold, as well as the tongue and CR7 mark on the heel. Inside, CR7’s signature. A shoe that recalls the legendary pair that accompanied the champion through his wandering on the football fields of his childhood and which has contributed to build the infinite myth around his name and his acrobatics on the field.

 

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