AW LAB guerrilla opening Barcellona

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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To celebrate the opening of its first Flagship Store in Barcelona, AW LAB has organized an Opening Party that took place on Thursday, December 12th from 19:00 to 22:30.
The location, Portal de l’Angel, is one of the two most prestigious shopping streets in the Iberian Peninsula.

The 10, 11 and 12 December were distributed, by AW LAB skaters & bikers, some “Mystery Cards” with a mysterious code, that allowed those present during the Opening Party to access to discounts and exclusive gadgets.

At the party played the dj Raver Jewish and, following, the famous Spanish dj BEGUN. At the same time Ricardo Cavolo, the visual artist who oversaw the creativity of the Mystery Cards and Gym sacks created specifically for AW LAB, has painted a canvas inspired by the AW LAB payoff “Play With Style”.

AW LAB Barcellona

Ricardo Cavolo

Ricardo Cavolo

Ricardo Cavolo

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