AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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AW LAB New Opening in Milan
The week kicks off with some terrific news, the second AW LAB store in Milan is about to open. After the store in Corso Buenos Aires 31, the AW LAB crew is out to conquer Via Torino, in the very heart of the city.
prestigious location in one of the city’s most ancient streets, connecting piazza del Duomo with Corso di Porta Ticinese and the super cool canal district, the Navigli, with the historic centre.
The strategic position and long tradition of arts and crafts shops and workshops, have made this a very popular shop district.
The store embraces the classic AW LAB concept, with no shortage of colours which are going to boss the show, wisely mixed with a  minimal style to leave room for the products, accenting them,  and make shopping easier for the customers.
You will feel at home here too. AW LAB is growing bigger, but without ever loosing touch with its principles and strengths.
Here, you’ll find a pleasant place to create your outfits…because our motto will always be “play with style”.

Stay tuned…we’ll be waiting for you at our new store!!