Available from 18 January 2018: PUMA Muse....
Don’t miss the TV commercial!
The commercial, shot in Milan, shows a couple of guys going into AW LAB. As soon as they are inside, the pair are swept up by the AW LAB atmosphere and “overwhelmed” by a fantastic shopping experience, which sees their look change totally in time to the music.
In a playful and joyful style, totally in keeping with the spirit of the brand, we see a selection of the outfits that can be found in our shops and online, to renew your personal style through sportswear. The mission of AW LAB is to be your “urban style refresher”.
Your looks can change rapidly with sneakers by Nike, Jordan, adidas Originals, Puma,Converse, Diadora and New Balance, a total brand look New Era, adidas, Jordan, with a particular emphasis on our own label BeAW, the refresher par excellence, which this year has also developed an exclusive College line with American Freshman.
This is the creative route chosen by AW LAB to explain its essence, to talk to its target audience and to offer up its own collection of sneakers, clothing and accessories. This is the way AW LABwants to illustrate its slogan, PLAY WITH STYLE, by inviting customers to play with the various styles offered in the store, mixing the best products to create their own unique and personal style.
The soundtrack, an edit of the track “Records and icecreams” by the DJ duo Pink is Punk feat. MC Gaff-E, accompanying the change of outfits with a piece that is sure to stick in your head.
The commercial will be on air from now until 2nd October on the entire MTV network and onmtv.it.
Watch the video of the backstage scene!