AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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On 13th October, Milan will be hosting another edition of Deejay Ten, the 10 km run organised by Radio Deejay in collaboration with Nike. Since 2007, the sporting event brings together runners from Milan and, in recent years, also Florence, for a day of sport and rediscovery of the city.
Among the runners are super-athletic radio deejays such as Linus, who is well-known for being an accomplished runner, and who always handles “business” events with aplomb. Registrations must be received by the organisation by 10th October, and you can choose between the competitive and the non-competitive race, depending on your level of fitness and your desire to compete.

And if you have some holes in your sporting gear, well, AW LAB is here for precisely that, so you can choose the running shoes best-suited to your running style from the wide range of Nike running shoes you can find in our stores and online!

See you out on the street!

Le Coq Sportif - L'eroica