Available from 18 January 2018: PUMA Muse....
New year new brand
Our stores could not have the strongest skate brand. Yes indeed, we are talking about the legendary Element that will be available in a selection of very few stores and, of course, online on aw-lab.com
Let’s get to know it better.
Element is the fruit of Johnny Schilereff’s creativity and love for the skate culture; the brand was founded in 1992 in Atlanta and today, thanks to hard work and dedication, it deservedly is one of the most popular and successful brands in the international arena.
As always, the brand has evolved extensively over the years but it always stayed true to its vocation: skateboarding. A vocation which was developed through new creative concepts, styles and messages.
Being abreast of the times and fashion trends and going with the flow has obviously contributed to the brand’s success.
Cool T-shirts, sweatshirts, trousers and jackets, nothing’s missing; not even accessories, which are always sophisticated and trendy.
Famous for its sports shoes dedicated to the skateboarding and BMX market, over the past few years Element has also focused a lot on casual wear and streetwear, thus becoming in a short time one of the most important niche lifestyle brands.
The catalogue is truly vast, menswear includes many items such as hoodies, technical winter jackets, T-shirts and shirts, while womenswear features a wide selection of products such as dresses, shorts, long coats, overalls and bags.
The entire production fully reflects the brand’s underground style.
Indeed, a sensational new entry… all we can do now is wish you a happy shopping, you will surely find your favourite Element item!!!