AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Puma Creeper by Rihanna
Today the long-awaited-for Puma Creeper is finally available. The first style of the PUMA BY RIHANNA collection and FENTY label. PUMA Creeper remixes the iconic PUMA Suede with a little punk and a little bit rebel from the Big AppleRihanna has taken it upon herself to refresh a shoe that has been the icon of various urban cultures since the late 70s.
From the first sprouts of NYC punk rock to the ‘90s-hip-hop scene,  today the timeless suede sneaker with lateral formstrip ups the ante with a new spirit and a platform outsole.

PUMA Creeper
PUMA Creeper
PUMA Creeper

Rihanna is ecstatic about this new partnership, stating:
“I am so excited to finally introduce the PUMA Creeper to the world; Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin of one of their most iconic and popular shoes around the world. I am so happy my friend Travi$ Scott has joined me in presenting my first collection with PUMA.”
Yes indeed! To launch her PUMA Creeper, the beautiful singer teamed up with musician and producer Travi$ Scott who posed with her for the first time in the photo-shooting for the campaign.


Let’s get down to brass tacks! As of today, these fabulous sneakers are available in a Black/White colourway in a selection of stores, including AW LAB of course, while the other colourways: Black/Black/Gum and Gum/Gum
will be available for purchase as of September, 25th in AW LAB’s stores in:

RomaVia del Corso 505
Milano –
Via Torino 22
Avinguda Porta de l’Àngel 4
and on our online store.

Here is all the information you need not to miss them…enjoy your shopping!!