PUMA Next Start now

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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PUMA launches its new Lifestyle campaign, which will be based around the new Archive Lite Suede sneaker, the star, up until 17th November, of a special contest dedicated to the new edition of X FACTOR.

The new Lifestyle campaign, NEXT STARTS NOW, a development of the PUMA Social campaign launched in 2010, has as its main subject the new sneaker from the autumn/winter collection, Archive Lite Suede, chosen by the brand as a flagship product linked to the seventh season of the talent show, X Factor, which will be its partner for the third consecutive season. Worn by contestants who will be participating in the new season broadcast on Sky ONE, the Archive Lite Suede is a vintage-inspired sneaker, offered in Mid and Low versions, which, thanks to its unique characteristics – the premium suede upper in new colourways with form-stripes in contrast colours that range from classic taupe and burgundy to two-tone variants in blue-orange and blue-red, ultra-lightweight EVA outsole and 70s basketball silhouette – is able to adapt perfectly to every outfit, male or female, allowing those who wear them to have the perfect style and personality to try to become future pop stars.

To celebrate the launch of this new, vibrant and spectacular season, PUMA has created a special contest, #XF7CONPUMA, which gives all fans the opportunity to breathe in the atmosphere of the television and music event of the year live and to spend a day in the spotlight as a star.
All those who purchase the Archive Lite Suede at AW LAB will be entitled to take part in the draw for unique prizes: 2 Exclusive tickets, including a special treatment for the winners, and 6 Premium tickets to watch the final on 6th December and 100 limited edition PUMA X Factor T-shirts.

Taking part is easy: after you have purchased your sneakers, simply connect to the PUMA Facebook page, answer two simple questions, one about PUMA and the other about X Factor and wait for the draw on 30th November to find out the names of the winners. Enjoy the show in the front row while connected to our Facebook page and our blog to discover exclusive content, videos, blog posts and browse the unpublished photos of the live show and the rehearsals on Thursday.

PUMA Archive Lite


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