Puma x Hello Kitty

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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In 2018 PUMA celebrates the Suede Classic 50th Anniversary with a series of collaborations and special editions. Starting with this PUMA x Hello Kitty!

The unquestioned protagonist of this capsule collection is Hello Kitty, the world’s most popular and beloved cat, by kids and fans of all age groups.

Puma x Hello Kitty - Scarpe e Abbigliamento su AW LAB

The crowning glory of the collection is the Puma Suede Hello Kitty, a cult sneaker revisited in an ironic key, with an allover print of the white kitten, its signature bow and milk bottles, the distinctive traits of Sanrio’s character.

In addition to the Suede, this partnership has produced also several items of clothing and matching accessories, including T-shirts, sweatshirts, caps and backpacks with fun prints, to add a bold touch even to the most minimalist of looks.

The collection will be released on February, 8 and it will be available on aw-lab.com.

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