AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Rihanna for Puma Fenty Trainer
The first full collection of men’s and women’s shoes, casual wear and accessories designed by thecreative director, Rihanna, has been released in New York, inspired by Japanese street culture combined with Gothic undertones.
The collection features new designs also in the world of sneakers, and on the catwalk we admired boots, sporty heels and actual trainers, among which the up to the minute Fenty Trainer, modern and futuristic, presented at catwalk previews in the Big Apple but coming soon to stores from the 26th of February.

Among the new styles from the spring/summer collection, the show also unveiled the completely new Fur Slide, which will be on sale from April, and the iconic Puma Creeper, which will be back in May with new colourways.

But let’s take a closer look at these awesome Fenty trainers.
The stand-out feature of this shoe is its height, particularly the tongue and the extended pull tabs on the heel.
The shoe has a slip-on design and the Puma stripe featured on the side blends in perfectly to the upper.

It will be available in three allover colourways:
Red Alert”, “Whiteout” and “Blackout”.

Here it is:

PUMA The Trainer

PUMA The Trainer

PUMA The Trainer

Truly awesome!

You can find it in our online shop by following this link.

And in selected stores:

Rome, Via del Corso, 505/506
Milan, Via Torino, 22
Verona, Via Giuseppe Mazzini, 19
Barcelona, Avinguda del Portal de l’Àngel, 4

Don’t miss it!!!!