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AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Exclusive and super cool: check out the new AW LAB exclusive sneakers selected by the lead singer of The Kolors, Stash, by the most popular Spanish fashion blogger Jessica Goicoechea and by one of the most beloved actresses in the Czech Republic, Patricie Solarikova. The three protagonists were photographed by Cam Kirk, the most influential photographer in the sneaker world, for the “Selected By” campaign.

This selection of shoes stars the icons of the most popular Sportswear brands, like adidas, diadora, Puma, Superga and Reebok, revisited in a limited edition for AW LAB.

Trends go out of fashion, denim doesn’t! Denim details dress up the upper of the Puma Basket Heart and Puma Platform, dedicated to women who love to stand out in style. Comfortable and trendy, choose your favourite and boast them to perfect even the most minimalist of outfits.


For men, the denim trend dominates unchallenged on classics, like Reebok Club C, diadora Game Low and B. Elite, perfect to dress down even the most serious looks.

With spring, the key word is colour. The wardrobe gets painted with bright colours and pastel shades and true fashion addicts cannot miss out on the new diadora Camaro with multicolour laces or on the Superga 2750, to match the Down Up T-shirt and shorts for a sporty chic outfit. For the classic and nostalgic, the adidas Stan Smith and Superstar are reissued with sky blue details, both for women and for men.

Buy the sneakers selected for you by Patricie and play with style!

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