Superga x AW LAB

AW LAB is the Italian reference retailer for sport-style. AW LAB offers an extended collection of sneakers of the most famous international sports brands and an assortment of exclusive editions made in collaboration with them. The proposal is completed by a collection of clothing and accessories of the leading sportswear brands.
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Finally we have the first co-branding project between two leading Italian brands on the sports, lifestyle scene: we’re talking about Superga, the brand symbolizing sports and leisure footwear and AW LAB, key retailer in the sneakers world as well as lifestyle clothing in general.

This partnership has certainly led to outstanding results. Their combined creative synergies produced four fashionably new and original models.

Let’s take a closer look at these fabulous sneakers that you’ll find on sale as of 30 April 2014 exclusively in the AW LAB stores and online at aw-lab.com (only in Italy and in our store in Barcelona).

First of all we have a very trendy model in this day and age: Superga 2790, it’s the only sneaker choice with 4-centimetre platforms. The upper exhibits a fabulous cotton animal print, with shades of brown and beige, made even more unique by its double laces in contrasting colours: white and pink. Lastly, it has a Superga insole customized for AW LAB.

Superga 2790 animalier Superga 2790 animalier

Let’s move on to the other three variants, all created starting from the iconic model of Superga, the 2750 classic.
Superga 2750 flower: cotton upper with a floral fantasy print on a camouflage background, all in shades of greenish brown and pink. Extremely attractive.

Superga 2740 Flowers Superga 2740 Flowers

The third design is completely different from the previous ones; rather than printed fabric we find appliqués used to embellish the shoe. Thus we have a white cotton upper with sky blue gemstones and crystals added on the heel. A real fairy tale.

Superga 2750 Diamonds Superga 2750 Diamonds

The last model was designed to create a true urban look, sporty but with a touch of class. This sneaker has a fabulous lamé upper with round studs on the heel. Fashion!

Superga 2750 Glitter Superga 2750 Glitter

There’s no doubt about it…you’ll definitely find a model just right for you!!

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