Founded in 1949 in Kobe, Japan, Kihachiro Onitsuka, is now one of the strongest brands in the sports industry. The Japanese brand now produces shoes and clothing for many sports such as basketball, running, tennis, martial arts, cricket, golf, wrestling, track and field, cross-training and volleyball. These excellent and quality-conscious products provide comfort to ensure correct posture and movements that maintain physical well-being. The sneakers for running, fitness and tennis all integrate very advanced technology, very health-conscious of the foot. Not surprisingly, the meaning of the acronym ASICS is “mens sana in corpore sano”, latin for “A healthy mind in a healthy body. ” Over the years, asics has evolved shifting focus to fashion footwear and apparel, for a casual style in step with the latest trends.