In 1906 the American shoemaker William J. Riley decided to create better shoes for walking. New Balance quickly gained an excellent reputation among sports men and women and in the course of its history has given birth to some of the most legendary shoes of all time. The foundation for the lasting success of New Balance remains in place, providing excellent sporting features for many sports men and women while becoming the cult shoes of fashion cultures, such as hipsters. The philosophy behind this brand has always been the key to its success, with shoes of different shapes, so many models and numerous proposals, which fit every foot type to ensure comfort and practicality. New Balance means precisely that and today produces sneakers for men, women and children.