The New Era 9FORTY League Basic NY Yankees cap features an oversize team logo embroidered at front. It has an adjustable snap back and New Era flag embroidered to the side. , The New Era Cap Company was founded in 1920 by a German emigrant in Buffalo, New York. The company started its success story with the Gatsby model, a classic Pacer style hat for men. In the 1930s it began manufacturing baseball caps and over more than 70 years it has developed close relationships with leading teams in the Major League. Today, New Era is the exclusive manufacturer and distributor of the League's uniform caps, supplying also the National Football League.