The New Era Cap Company was founded in 1920 by a German emigrant in Buffalo, New York. The company's success story began with the Gatsby model, a classic Pacer style hat for men. In the 1930s it began manufacturing baseball caps and over 70 years has developed close relationships with leading teams in the Major League. Today, New Era is the exclusive manufacturer and distributor of the League's uniform caps, and also supplies the National Football League.The New Era 9FORTY Essential NY Yankees cap features the team logo embroidered at front. It features an adjustable snap back and the New Era flag embroidered on the side.